UNIQLO announced that MAGIC FOR ALL is a global collaboration with Disney Consumer Products. The unique initiative will add a touch of Disney enchantment, Marvel action, Star Wars adventure and Pixar creativity to everyday UNIQLO LifeWear fashions as well as introduce innovative new products, pop-up displays and in-store and online customer experiences.
The UNIQLO relationship with Disney Consumer Products began in 2009, when the company launched its first collection of UTs (UNIQLO T-shirts) featuring iconic and treasured Disney characters, Mickey Mouse and Minnie Mouse, to the delight of customers worldwide.
Through MAGIC FOR ALL, UNIQLO will extend its collaboration beyond the UT and sweat parka lines and introduce new LifeWear items beginning in Fall 2015. Products will range from Ultra Light Down, Fleece, and flannel shirts to umbrellas, plush toys, and other offerings featuring Mickey Mouse and Minnie Mouse and then expand to include popular characters from Star Wars, Pixar Animation Studios’ Toy Story, Marvel’s Avengers and Disney’s Frozen.
UNIQLO fans and customers will be introduced to MAGIC FOR ALL at D23 EXPO, The Ultimate Disney Fan Event, which will take place in Anaheim, Calif., August 14-16, 2015. UNIQLO will have a pop-up store and unveil its first range of MAGIC FOR ALL products, including a series of exclusive UTs, Ultra Light Down jackets and sweatshirts.
In addition to a limited edition UT featuring art by John Lasseter, Chief Creative Officer, Disney and Pixar Animation Studios, and special Mickey Plush toys made from soft UNIQLO fabrics such as fleece and flannel. UNIQLO is the official clothing partner of D23 and has provided Disney staff with UTs, polo shirts and jackets designed specifically for the event.
Shoppers will be able to experience the world of MAGIC FOR ALL for the first time with the launch of a concept store in Shanghai at the end of September. Currently under construction, it will occupy the 5th floor of the five-storey UNIQLO Shanghai Global Flagship Store, which is UNIQLO’s largest store worldwide. Global flagship and large-format stores around the world will also offer Disney, Marvel and Star Wars-themed products through newly created MAGIC FOR ALL sections.
In spring 2016, UNIQLO will open its first store in the U.S. southeast, at Disney Springs in Lake Buena Vista, Florida. This flagship store will house the brand’s assortment of MAGIC FOR ALL offerings for men, women and children in a setting that captures the fantasy and magic of Disney.
On July 13, UNIQLO announced “friendship in Disney •Pixar movies” as the theme for its annual UT (UNIQLO T-shirt) Grand Prix 2016 Design Contest. First launched in 2005, the annual UT Grand Prix Contest attracts thousands of entries from around the world. The winning designs are included in the following year’s spring summer UT Collection, which is sold worldwide. An exclusive animated short film was produced to support the 2016 competition.
On May 30, UNIQLO launched an exclusive collaboration to sell Disney’s new TSUM TSUM concept plush toys with specially designed TSUM TSUM UTs, which sold out in just three days. An original animated short film was created to support the launch.
On May 19, UNIQLO announced the global launch of a line of Mickey Plays UTs, featuring Mickey Mouse as a professional tennis player and golfer, in the signature stances of UNIQLO Global Brand Ambassadors Shingo Kunieda, Kei Nishikori and Novak Djokovic for tennis, and Adam Scott for golf.