Yes! Kids Can Cook also. Ayam Brand™ newly introduced ‘Kids Can Cook’ campaign saw children from participating charity homes learning how to cook simple, well-balanced, nutritious meals under the guidance of celebrity Chef Loke from T-Garden Cooking School. The children had the opportunity to experience being chefs for one day at the professional kitchens of the Starhill Culinary Studio.
Ayam Brand Kids Can Cook Campaign @ Starhill Culinary Studio
Ayam Brand™ recently just added new activities every year to keep children engaged, educated and involved to cultivate healthy eating habits and creativity in their annual corporate social responsibility program. Among the activities for children conducted via the program include cooking demonstrations, cooking competitions as well as art competitions.
Due to current economic conditions some charity homes have been facing shortages as donations from corporations and individuals have fallen. Ayam Brand™’s continued support is timely to tide them over during this time.
Ayam Brand™ famed for its wide range of healthy and convenient, preservative-free canned products will be providing 280,000 healthy tuna meals for charity this year via its annual corporate social responsibility program. The nationwide Ayam Brand™ Charity Campaign is now in its eighth year, and has benefitted more than 14,800 people from 312 charity organizations.
This year, 48 charity homes from across the nation will receive Ayam Brand™ tuna, mackerel, kernel corn, processed peas, peach slices and baked beans sufficient for daily meals for all residents for two months. More than 1,600 children, disabled, single mothers and old folks will benefit from this sustained aid.
In Kuala Lumpur and Selangor, the recipients include Rumah Kebajikan Nurul Hasanah, House of Joy, Rumah Aman, Home of Peace, Pusat Jagaan Rumah Juara Petaling Jaya, Rumah Kasih Harmoni, Rumah Sayangan, Rumah Impian Petaling Jaya and Pusat Jagaan Kanak-kanak Sayang.
The brand has proven that quality canned food can be part of a healthier diet through its work in promoting healthy eating habits among children and adults with professional bodies, schools, charities and edutainment centers.
Through Kids Can Cook Campaign, the children learnt how to prepare three Ayam Brand™ Tuna dishes in a fun and interactive session that was specially developed to suit people of different ages and abilities; namely Tuna Puff, Tuna Sandwich and Tuna Pizza. The Ayam Brand™ team created these recipes with a focus on nutrition, simplicity and convenience.
Ayam Brand™ emphasizes the contribution of its tuna products as many charity homes lack regular access to a good source of Omega-3, which is an essential fatty acid that our body cannot produce. Omega-3 may help to prevent coronary heart disease, promote healthy nerve activity, improve vitamin absorption, maintain a healthy immune system and promote cell development. Omega 3 is also important in the development of vision and brain among children.
According to Ayam Brand Chairman, Tunku Dato’ Mu’tamir bin Tunku Tan Sri Mohamed the brand believes that the Kids Can Cook campaign is an ideal platform for children to gain exposure to culinary skills that can help to build their self-confidence and make them more independent.