B Infinite App Enhanced Capabilities For Rewards

B Infinite recently revealed its enhanced capabilities for the rewards program that ‘gives more than just rewards’. It is an enhanced rewards experience for ‘I want it and I want it now moments’ mobile users. B Infinite builds on the success of BCARD, a member rewards program that quickly found success from its launch in 2011.

From L-R: Mr. Perry Ong, Country Manager, Malaysia & Brunei, Mastercard AsiaPac Pte. Ltd; ms. Yau Su Peng, Director, Retail Innovation, Berjaya Corporation Berhad; Mr. Safdar Khan, Division President for Indonesia, Malaysia and Brunei, Mastercard Asia Pacific; Dato’ Sri Robin Tan, Chairman & Chief Executive Officer, Berjaya Corporation Berhad; Markus Eichinger, Vice President, Value Added Services, Wirecard; Mr. Chan Chun Fee, General Manager, Wirecard Malaysia; and Ms. Ooi Hooi Cheng, General Manager, B Loyalty Sdn Bhd.
B Infinite Enhanced Capabilities For Rewards
From L-R: Mr. Perry Ong, Country Manager, Malaysia & Brunei, Mastercard AsiaPac Pte. Ltd; ms. Yau Su Peng, Director, Retail Innovation, Berjaya Corporation Berhad; Mr. Safdar Khan, Division President for Indonesia, Malaysia and Brunei, Mastercard Asia Pacific; Dato’ Sri Robin Tan, Chairman & Chief Executive Officer, Berjaya Corporation Berhad; Markus Eichinger, Vice President, Value Added Services, Wirecard; Mr. Chan Chun Fee, General Manager, Wirecard Malaysia; and Ms. Ooi Hooi Cheng, General Manager, B Loyalty Sdn Bhd. 


To date, the BCARD program counts more than 5 million members, 80 merchants and over 4000 stores nationwide as part of its network. With the introduction of mobile payment, mobile powered consumers on the B Infinite rewards program now possess greater control and convenience over their own rewarding experience.

The success of B Infinite also lies in its multi-faceted capabilities: functioning as a mobile marketing platform to find out about the latest merchant flash deals, payment gateway and redemption service for its members.

Leaping From Plastic To Digital
B Infinite is not just another rewards program, it is a key innovation from Berjaya Corporation in the digital mobile space to create value through technological innovation and data-driven initiatives, and B Infinite exemplifies this mission: by evolving from a plastic card to a digital app, and from reward points to mobile payment.

For Those ‘I Want It Now’ Moments
As B Infinite members, you can perform a partial redemption comprising of reward points and mobile payment for in-store merchant purchases. This means that those ‘I want it and I want it now’ consumer moments can now be fulfilled in one frictionless transaction. And with the new mobile payment it gets even easier to use either reward points or charge to your card for transactions.

Greater control and convenience is apparent from members being able to transact at merchant stores with rewards as good as cash. In addition to this, they have the ability to manage their own omni-channel experience through B Infinite. For example, members can personalize the app through filtering merchant offers by category of interest.

Frictionless Transactions on B Infinite
Underpinning the success of the enhanced B Infinite rewards network is the partnership between leading technology partners Mastercard and Wirecard. Mobile payment is a key driver of m-commerce and the collaboration of two technology giants in the field of mobile payment will ensure frictionless transactions for both B Infinite merchants and members.

Enabling frictionless transactions will allow B infinite merchants such as Caltex, Chatime, Qualitas group, Berjaya Hotel group, Starbucks, 7Eleven, Lazada, Umobile, Kenny Rogers, and 11 Street to enhance their customer experience both online and offline, in stores.

Seamless, Secure and Speedy Shopping Experience With Masterpass
The rewards app will incorporate a payment function whereby Mastercard’s global digital payment service, Masterpass, is integrated within B Infinite’s mobile platform to allow consumers to make purchases swiftly and safely via the app. The rollout of Masterpass feature within B Infinite’s mobile platform will begin in Q1 2017.

Progressive Innovation
At the core of Berjaya Corporation lies the understanding that innovation is key to transforming businesses. This understanding drives Berjaya Corporation to add greater value to stakeholders – by seeking new partners in technology and payments, studying new geographical markets and to look at new industry verticals. 

This understanding also underpins B Infinite, as it moves to serve the needs of mobile powered consumers.

Looking ahead into 2017, B Infinite as part of its progressive innovation plans is set to introduce the ability to ‘order ahead and pick up in-store’ for selected goods and services. It will also introduce seamless redemption with mobile payment.  Goods and services can be redeemed by combining mobile payment with reward points to ensure a frictionless transaction for both consumer and merchant.

B Infinite On Your Mobile
You can join the B Infinite rewards program now by downloading the B Infinite app from the Google Play Store for Android users and the ITunes App Store for IOS users.

In conjunction with the launch, you can look forward to Flash Deals starting from 100 BPoints when you download the B Infinite App as well as in the year ahead, from January 2017 onwards. To find out more about the B Infinite rewards program, log on to www.binfinite.com.my

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